Catching up on Rhett & Link after not watching for awhile (reasons) and today's episode title is "Hastag War!" You can watch below but the gist is this: Rhett and Link want the hashtag #GMM to be exclusively theirs, but two other morning shows use it: Good Morning Memphis and Good Morning Maryland, both on TV.
Rhett and Link called on their viewers, known as Mythical Beasts, to tweet the two news programs and their anchors asking them to surrender the hashtag. In exchange, Rhett and Link offered to write a jingle for both shows, royalty-free. Not only a great deal for the stations (the jingles will be good) but a smart move for Rhett and Link. Way to get some TV publicity. Maybe it's local, but stories like that tend to get picked up nationally, especially if they have national appeal. And that's good for all three shows. So for me, this is the best thing Rhett and Link have ever done on Twitter and the response from the news shows has been hilarious. On both sides, this is how it's done.