I heart emoji. But because of phone limitations, I really only use them on facebook, where they're called stickers. It occurred to me that I might like to reflect on these sets and give each one a rating. So much for yesterday's post about turning off words.
I'll rate each set using one of its own symbols. My criteria:
This one is of course based on the classic Facebook Like symbol. It adds the sentiments "unlike," "I love you," "hang loose," and "peace." Those are easy.
Not sure, though, if the one with stars is drunk ("I love you, man!") or starry-eyed ("You are awesome.") Guess context will decide, which is the beauty of emoji. They mean what I mean 'em to mean.
Like that flaming one. For me it says, "I used to play with Hot Wheels but now I drive a Camaro and you're cool like me." So I won't use that one. The fist could either be. "FIGHT THE POWER!" or "I DON'T KNOW SIGN LANGUAGE!" So that's not for me, either.
Overall, I love this set. Its images and meanings are clear (above exceptions aside) and it has a sense of humor. The whole idea of riffing on the Like symbol should have been done years ago.
Likes, I think you're awesome. And I might have had some wine. Score:
I'm in a new town since I last wrote. Rural Atlanta, if there is such a thing -- the far-flung fringe of the city, with an artsy, Stars Hollow feel.
Well, that's what it's like to us outsiders. The ones who see what it's becoming, rather than lived through what it was. Civil rights were hard won here, many still unsure of the victory. So we newbies step carefully and are allowed in graciously, though how far, we may not truly know.
Work has been unceasing, in a good way. Not the relentless unceasing of burnout, but a steady stream of doable jobs. They've mostly involved some kind of marketing, which is where I get to use my book knowledge of translation. Marketing is basically translation -- taking someone's corporate idea of their brand and making it speak the language of their audience. I'm no expert, but I do enjoy the process, which for me starts like this:
Stop. Put everything aside and climb into the world where your client lives. No agenda.
Look. See what images and symbols are important to them. Color. Style. Tone.
Listen. How do they talk about themselves? Their competition? Who do they think they are?
Then you try to do the same for their audience, though in reverse:
Listen. What are they already saying about your client? Who do they say the client is?
Look. In what context do people talk about the business or service? Is it on Best Of lists? Or complaint sites?
Stop. Take all of that in. See if the two connect anywhere. Is there a point of contact that might serve as a starting point for communication?
It's fascinating. And fun when you get it right. Yet there's something about marketing that's also like limbo. Suspended between these worlds (and with multiple clients, multiple worlds), there's little space for your own thoughts. Like living out of a suitcase, mentally.
So I'd like to settle down a bit. Unpack my brain. Maybe have some friends over to talk awhile. Here, of course. Besides interviews, I have some ideas for regular features. But let me not get ahead of myself. It's the weekend and I'd like to sit on the porch swing and just be wordless for awhile.